Realtors have many tools at their disposal in setting your home’s listing price: comparable sales (“comps”); market conditions; detailed knowledge of the neighborhood and area. But they just might have something else: lucky numbers.
According to data compiled by Trulia, depending on the area, choosing the right number might attract more buyers.
8 is great. In regions with a heavy Asian-American presence, fully 20% of all listings have a final non-zero number of eight (for example, $378,000). Why? Eight is a lucky number is Asian (especially Chinese) cultures, whereas four is deemed unlucky.
Lucky 7. No surprise here: the odds of a listing including a 7, or even a 777, in Las Vegas and Reno are much higher than the rest of the country.
Unlucky 13. The supposedly unlucky 13 appears far less often than 12 or 14, so you’re much more likely to see a $314,000 listing, as opposed to a $313,000 tag.
Repeating 9. Like any other product, an ending 9, or 999, psychologically lessens the impact of the price, just like a $39.99 drill sounds less expensive than a $40 one. But this illusion only lasts for so long, phasing out once listing prices hit $1,000,000.
5: Splitting the difference. A final non-zero 5 gets you a slight lead over your competitors. A listing for $304,550 gets you in front of the repeating 9 sellers listing for $304,999 or $309,999. Plus, 4 and 5 help prevent sticker shock by causing people to automatically round down. So your $304,550 seems more like $300,000 than $310,000, even though it’s almost exactly in the middle.